The contest banner as it ran on Jamglue, from November 2008. Recovered from Jamglue's own static image bucket.
The Mirror's Edge “Still Alive” Remix Contest
This was the longest contest Jamglue ran, five months end to end, and one of the largest. EA launched Mirror's Edge in November 2008 with a remix album for its theme song, “Still Alive” by Lisa Miskovsky, featuring Paul van Dyk, Junkie XL, Teddybears, Benny Benassi and Armand Van Helden. The Jamglue contest was the amateur wing of the same campaign: eight stems, a five-month entry window, and EA staff judging the top 25.
By the time the results were posted, the page counted 1,218 entries. The grand prize was an Xbox 360.
About the Contest
“Jamglue is excited to bring you a remix contest featuring ‘Still Alive,’ the theme song from EA's Mirror's Edge video game performed by Swedish Pop Star Lisa Miskovsky.” The four steps, quoted as they read on November 25, 2008:
Enter the contest by creating your own version of the official contest mix. The easiest way to do this is to click the “Start Mixing Now!” button and then “SAVE A COPY” in the Mixer.
Remix the song by adding new sounds, rearranging the clips, etc. using the Jamglue Mixer. You can even add your own voice using the Jamglue Recorder in the Mixer. Be creative, and don't forget to publish your mix when you're done so that people can vote for it!
Promote your mix: embed it in your MySpace and email a link to all of your friends. The 25 mixes with the MOST VOTES will be in the running for prizes, so break out your address book and encourage your friends to vote for yours!
Win great prizes!
How the judging worked. From the official rules: “Officials from Electronic Arts will listen to the twenty-five (25) Remixes with the most votes, determined by the number of Jamglue users who called the Remix ‘A Favorite,’ subject to contest eligibility. The Officials will choose one (1) Grand Prize winner and two (2) runners up from the foregoing twenty-five (25) Remixes.” The contest was co-sponsored by Jamglue Inc. of Takoma Park, Maryland and Nettwerk Music Group of Vancouver, and ran from approximately 9:00 p.m. Pacific on November 10, 2008 to 5:00 p.m. Pacific on April 11, 2009.
Winners
“The results are in, and our winners have been chosen!” Three mixes were named out of 1,218: one Grand Prize and two runners up, all three picked by EA out of the twenty-five most-voted entries. Every name and title below is taken verbatim from the archived results page.
Grand Prize Winner
Still Alive - Contest (CreVari 2step Remix)[copy] by Marqooze
“This was EA's favorite! The winner Marqooze gets an XBOX 360 and a $200 gift certificate to the EA Store.”
Runners Up
“These were EA's runner-up picks. Each of these winners gets an EA and Mirror's Edge swag pack.”
| Im Still Alive In The End | sweetgrl07 |
| d3ac0n's Still Alive - Contest Mix | d3ac0n |
What survives: three names, three titles, and 1,218 entries counted but not kept. The audio does not survive. Jamglue put mix downloads behind a sign-in, so no crawler ever reached the files, and none of these remixes has been found anywhere else. The professional remix album EA released alongside the contest is still in print; the amateur one, which was larger, is gone.
About “Still Alive”
The contest page carried EA's own copy about the song. “Still Alive” was written and produced by Rami Yacoub and Arnthor Birgisson, whose credits included Pink, Britney Spears and Kelis, and recorded exclusively for the game. Since Mirror's Edge was built at DICE in Stockholm, EA went looking for a Swedish voice and found Lisa Miskovsky, who had a number 1 self-titled debut and a platinum follow-up, Fallwater, at home.
“A groundbreaking videogame demands an equally provocative theme song. We've taken an unprecedented approach to this track, bringing together several of the world's top remixers to create an album that will not only cross genres and borders, but also redefine how great new music can be delivered to the world.”
Steve Schnur, Worldwide Executive of Music and Marketing, Electronic Arts
“When given the opportunity to work with Lisa, Rami and Arnthor, who are all avid gamers, we knew we had something very special on our hands. With ‘Still Alive,’ we created a Mirror's Edge theme song that is able to stand on its own two feet as well as accurately representing the emotional experience of playing the game.”
Magnus Walterstad, Audio Director, DICE
“This is a terrific song from a tremendous new artist. Every one of these remixers responded not only to the power of the track itself, but also to what this project will mean to the continued convergence of music and gaming. Our entire worldwide marketing team is committed to making this a landmark digital release.”
Terry McBride, CEO, Nettwerk Music Group
The official remix album, as the contest page listed it:
| Lisa Miskovsky | Still Alive - Mirror's Edge Theme Song |
| Benny Benassi | Still Alive - Remix |
| Junkie XL | Still Alive - Remix |
| Paul van Dyk | Still Alive - Remix |
| Teddybears | Still Alive - Remix |
| Armand Van Helden | Still Alive - Remix |
The Page Skin
Every Jamglue contest got its own skin: a banner, a background painting, and a stylesheet that repainted the whole site in the campaign's colors for its duration. Here is the background art that sat behind this one.
Sources
jamglue.com/contests/mirrorsedge two weeks in: the description, the four steps, the deadlines, the eight stems, the prizes, and the entry count.
The same URL after judging: the three winners, the final entry count, EA's copy about the song, and the complete official rules.
The entries list from the middle of the contest, sorted by most recent. Several further pages of it were crawled over the following two days. Titles and usernames only; the mixes themselves were never reachable.
EA's press release as it ran in the music press, with the contest dates, the grand prize and the June 1 announcement date. Independent corroboration that the contest was part of the album campaign.
static.jamglue.com
The banner and background art on this page, pulled from Jamglue's own image bucket, which outlived the site.